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90 days to save the world.
Online.
One of our proudest achievements - giving NHS Blood and Transplant
the foundation they needed to save lives during a global pandemic.
CASE STUDY: NHS BLOOD AND TRANSPLANT
>80%
reduction in time to competence
100
eLearning modules
4
unique learning pathways
90
days to SCORM delivery
NHS Blood & Transplant are a unique proposition within the NHS in the United Kingdom. Their purpose is to help people do something extraordinary – by donating blood, organs, tissues, or stem cells to save someone in need.
Blood collection forms a major part of that purpose and donation centres up and down the country work tirelessly to achieve that. The participants offered a range of experience – from those that had never worked in the sector before, to registered and competent nurses. Our challenge was to create some incredible learning that could elevate the digital learning experience, make more effective use of time, and get all participants to competency, and we had to work fast.
We mapped out 4 distinct learning pathways, for Donor Carers. Nurses, Donor Administrators and Trainers. We created a an inclusive identity for 'The Academy', to become the home to that learning - giving new learners something familiar to engage with.
With so much eLearning required we wanted to create a connection with the learner that isn’t always possible with that amount of content. Our creative team created two facilitator characters that interacted with each other and with the participants – giving the feeling of a more human element to the digital world.
In addition to those set pathways and live simulation sessions to bring the learning together in a controlled environment, we also redesigned the NHSBT welcome experience into a digital experience that captured the hearts and minds of participants from the get-go. We know that when our sense of purpose is ignited, we can achieve great things – and saving lives leans into purpose beautifully, so why not make the most of that?
Animation, film, interaction, virtual facilitators and supercharged engagement was the order of the day, but what was the outcome?
Well, time to competency was significantly reduced, learners were much more highly engaged and the approach is influencing global partners to achieve the same.
Against a backdrop of challenges, significant success has been achieved.
Even better than that… the A8 team have made friends for life.
Cast your mind back to the pandemic (yes.. remember that?).
NHS Blood and Transplant faced a challenge of giving their people the training they needed to be able to continue to take blood whilst demands were at a peak. The problem? In-person training was not allowed - and one of the 'big five' consultancies had said it was impossible.
We like a challenge, so we put the proposal together and the team got to work - proving that an small and agile team is perfectly placed to deliver for the client at pace, whilst maintaining an award winning quality.